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Vault scorecard

Web Designer Shortlist Scorecard

A practical scorecard for comparing web designers in Tavistock or similar local markets against the criteria that actually affect website quality, search visibility, usability, and long-term fit.

Built to support the guide: How to Choose a Web Designer in Tavistock.
ScorecardWeb DevelopmentWeb Development

Use this scorecard to compare shortlisted web designers in Tavistock or nearby against the factors that affect platform fit, technical quality, search visibility, and long-term maintainability.

Metric 1

Relevant portfolio fit

No Answer

Check whether the provider can show work that matches your business type, required functionality, and the kind of website outcome you actually need.

GreenYellowRed
Clear examples of similar businesses, features, and outcomes with evidence the work solved the right kind of problem.Some promising work exists, but the fit is partial, broad, or hard to judge.Mostly generic portfolio examples with no convincing relevance to your project or business model.
Metric 2

Clarity of process

No Answer

Assess whether the provider can explain how the project will move from planning to launch and what they need from you.

GreenYellowRed
The process is clear, structured, and easy to follow from planning through launch and support.There is some structure, but important parts of delivery or handover remain vague.The process feels improvised, confusing, or far more sales-led than delivery-led.
Metric 3

Platform recommendation quality

No Answer

Look at whether the provider explains why a certain platform or build approach fits your business, content needs, and future updates.

GreenYellowRed
They explain platform fit clearly, discuss trade-offs honestly, and connect the recommendation to how your business actually operates.They suggest a platform, but the reasoning feels incomplete or too generic.They push a default stack without explaining why it suits your business, editing needs, or growth goals.
Metric 4

Technical confidence

No Answer

Review whether they can talk sensibly about speed, mobile usability, SEO, accessibility, content structure, and maintainability.

GreenYellowRed
They address technical quality, search visibility, and content structure as part of the core build decision.They mention technical basics, but the depth is inconsistent or too surface-level.They focus almost entirely on visuals and avoid meaningful discussion of SEO, structure, or maintainability.
Metric 5

Pricing transparency

No Answer

Compare how clearly the quote explains what is included, what is extra, and what ongoing costs apply.

GreenYellowRed
Pricing is specific, calm, and easy to compare.Some pricing detail exists, but key elements are still unclear.The quote is vague, incomplete, or likely to create surprise costs.
Metric 6

Ownership and support

No Answer

Check whether future updates, account ownership, and post-launch support are explained properly.

GreenYellowRed
Ownership and support terms are clear, practical, and leave you in control of the important accounts.Support is available, but future ownership or update processes are not fully clear.You are likely to be dependent on the provider in ways that have not been explained properly.

A scorecard does not make the decision for you, but it does make the trade-offs around platform fit, technical quality, and long-term usability much easier to see.

If you want help choosing the right website approach before committing, Datopia can help you compare the real options.

Review outcome

Current score: No Answer

Overall position: No score yet

What's going well: Score a few sections to reveal your strongest area.

What to do now: Score a few sections to reveal your priority area.

Choose a traffic light for each section to generate a live score and outcome.

Recommended next step: Score at least one section to see your strongest area and next priority.

Progress: 0/6 sections scored

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Your contact form submission will include the full wording of each section plus your chosen traffic light.

If your current form responder is configured to send submitters a copy, your answers will be included there too.

Apply it properly

Need help turning Shortlist Scorecard into action?

Datopia can help you apply this through web development work, content planning, and implementation support.

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