Website Brief Planning Template

Define what the website should help the business do in practical terms.

• Write down the primary business goal for the site.
• List the most important user actions you want visitors to take.
• Define what success should look like after launch.

Primary goal: generate more qualified enquiries for our services and make it easier for people to understand what we do.

Clarify who the site is for and what information they need to trust the business and find it more easily.

• Describe the main audience groups.
• List the key questions they ask before buying.
• Note the pages or content types you expect to need, especially where search visibility or AI-led discovery matters.

Audience: Tavistock and wider Devon business owners. Key content: service overview, pricing guidance, process page, FAQs, local proof, and proof of previous work.

Capture the practical features the site needs and any platform constraints that matter.

• List required features such as booking, ecommerce, forms, galleries, or lead capture.
• Note any integrations or account ownership requirements.
• State any strong preferences or non-negotiables around editing, ownership, SEO, or future growth.

We need lead forms, simple content editing, solid SEO foundations, and a setup that does not depend on a developer for every small update.

Make sure commercial expectations are defined before supplier conversations begin.

• Set a realistic budget range.
• Define any launch timing needs.
• List the level of support expected after launch.

Budget: mid-range small business project. Timing: within the next quarter. Support: regular updates and occasional advice after launch.